eFollowr Helped Me Earn My First Milestone – Happy and Satisfied Clients?
I started my career in marketing a long time ago and have worked with every communication channel that has been available for the past thirty years. I am a man moved by passion; I love my job and I want to be the best at it at all times. This fire has kept me going for decades updating my knowledge and adapting to every piece of technology that could serve my purpose.
Although this is my background and my pride, I was stuck in a small part of the communication process with the guests: I couldn´t figure out a way to effectively reduce the ecological impact of the IT department and the news bulletins to inform all our guests about special offers, activities and events. It seemed to me that all the old tried-and-true ways of marketing I was an expert at had more impact than benefit (pamphlets, news boards, etc…) I managed to accommodate everything else to be as green as it can be going the extra mile and hand-picking specific providers that supplied us with products the right way, the greenway.
Still, the information bulletin was a bristle on my foot and I felt it every day. I wanted to find a new, innovative way of communicating our guests all the activities that I had planned and nobody was attending to.
One of the basic marketing rules for a hotel is that if you don´t offer your customers an incredible experience, you are just one more in their list. I had to struggle for amazing; otherwise, I was condemned to oblivion along with the resort.
The answer to this predicament came in the form of an App. I was talking to my best friend who is also a hotel marketing director and he told me he had started using eFollowr. Although his hotel approach is quite different, he runs an urban-based boutique hotel; the way of promoting special offers and events was a revolution.
I started working with it the very next morning and in the following two days, I had put together a package that no guest of no hotel in the world could resist. I included a happy hour in drinks from 9 am to 11 am in the pool restaurant, special discount for females only at the spa and many more things. In between them I also added all the items that made drinks, facilities and spa treatments eco-friendly in our establishment.
I took some minutes to instruct all receptionists, bell boys, and other hotel personnel on how to inform every guest that they had to download the eFollowr app to get the special discounts and events in the hotel. Together, we came up with some very effective ideas like to install QR-codes that can be easy and instantly scanned with a cellphone in every area a guest might see and need it. This QR code took them directly to the hotel´s eFollowr app reducing navigation time and hassles for them. Also, we programmed a notification for the Wi-Fi modem that will advise them to download the app to have access to exclusive discounts and events in the hotel. These strategies assured us that they were going to get all the info in their phones and finally, the strategy for communicating them of the activities I had struggled to put together was successful.
Every time you innovate in your line of work, you are exposed to mistakes and problems, but with eFollowr, it all went as smooth as it gets.
The amount of happy-hour drinks at the pool went up for almost 200% and the bookings in the ladies spa also increased by a similar number. All guests were downloading the app and enjoying the results. By Friday of the first week, numbers had changed so much that I decided to hire a hot local group and make a cocktail party on the beach with special prices and discounts. The event was the party of the century and all the guests were becoming loyal clients. I had managed to turn their experience from great to unforgettable.
Saturday morning was a sunny day and I went down to reception just to witness two very excited guests who were checking eFollowr in their phones. They were checking the daily hotel activities to plan their day and telling another guest on how to download and use it. At this point I was not even using man-hour work from hotel personnel, it was guests who promoted the app among them.
eFollowr changed my approach to marketing once again and made me love my profession even more. I recommend it to every business owner who wants a truly effective 21st-century marketing strategy at a very low cost.